Fasten Your Seat Belts As AMD Unleashes AMD AthlonTM 64 FX-53 Processor

AMD

March 18, 2004 - At CeBIT, AMD announced that it is sending computer enthusiasts on another thrilling, high-performance ride with the worldwide introduction of the AMD AthlonTM 64 FX-53 processor.

The AMD Athlon 64 FX processor delivers what no other PC processor can: the best performance to drive demanding 32-bit applications, and the power of 64-bit computing for the next wave of head-spinning software. This dual capability for an x86 processor was invented by AMD, and underscores our leadership in the 64-bit computing market. AMD64 processors are the only 32- and 64-bit capable processors available today, and are the only PC processors with built-in enhanced virus protection security technology when used in conjunction with the upcoming Windows® Service Pack 2.

Specifically designed for gamers and PC enthusiasts, the AMD Athlon 64 FX processor enables a "cinematic computing" experience that is immersive, interactive and provides a new level of realism.

The launch of the AMD Athlon 64 FX-53 processor comes just in advance of the much-hyped release of the game "Far CryTM." Leading video game publisher Ubisoft will release a 32-bit version of the much-anticipated 3D "Far Cry" action game later this month, and plans to introduce a 64-bit beta version shortly thereafter. "Far Cry" has been optimized to take advantage of AMD64 technology.

Like all AMD64 processors, the AMD Athlon 64 FX-53 processor has the added security benefit of enhanced virus protection technology. This, in combination with Microsoft's Data Execution Prevention in the upcoming Windows XP Service Pack 2, will prevent certain types of viruses from replicating and spreading to other systems, providing a more secure computing environment.

Because the AMD Athlon 64 FX-53 processor uses the same socket-940 infrastructure as the AMD Athlon 64 FX-51 processor, it provides an easy upgrade path for owners of AMD Athlon 64 FX-51 processor-based systems who want to stay at the apex of performance.

Pricing and Availability
The AMD Athlon 64 FX-53 processor will initially be available in limited quantities from select high-performance PC manufacturers worldwide. We expect to broaden that availability within the next few weeks to fulfill demand generated by hard-core gamers, digital content creators and other performance-demanding customers.

The AMD Athlon 64 FX-53 processor is priced at $733 in 1,000-unit quantities.

About AMD64 technology
AMD64 evolves the industry-standard 32-bit x86 architecture to support the demanding 64-bit environment that will enable future generations of computer functionality and productivity. AMD designed the AMD64 platform to allow end users to enjoy reliable, best-in-class performance on the 32-bit software they own today while preparing for a seamless transition to tomorrow's high-performance 64-bit applications.