Philips' single-chip TFT color display driver for mobile handset delivers industry's lowest power consumption

Nov.5, 2003- Royal Philips Electronics introduced the industry's first 132 x 132 RGB single-chip Thin Film Transistor (TFT) color display driver for 2.5 and third generation (3G) mobile handsets. The PCF8881 reduces power consumption by 5 to 10 percent compared to competing solutions, extending battery life by 2 to 4 percent for handset users. It supports high-quality images of up to 65,000 colors for clear, sharp graphics, essential for phones with Multimedia Message Service (MMS), camera features and enhanced multimedia functionality. Philips' semiconductor solution also offers the industry's lowest external part count, which reduces the overall costs for handset manufacturers.

Philips' PCF8881 display driver is setting new industry benchmarks with its low power and high integration feature set. The PCF8881 monitors its own temperature and adjusts power usage accordingly. Additionally, an on-chip DC/DC converter drives down external part count by 15 percent to a low of 15 to 24 parts. The PCF8881 enables these power and part savings while generating high quality images through a process of column inversion rather than common electrode modulation. As a result, consumers can enjoy high-resolution images without line flick and cross talk.

Availability
Samples of Philips' PCF8881 are immediately available in quantities of 50,000 units. Production will begin in January 2004. For more information on the PCF8881, visit www.semiconductors.philips.com/comms/displays.